Where did flexible dieting come from?

Flexible dieting is not a new concept at all. Bodybuilders have done this for decades, but it has been receiving a lot of attention lately. The whole thing started in a bodybuilding forum a while back when a powerlifter and former bodybuilder, tired of new lifters asking if they could eat this or couldn’t eat that, said, “if it fits your macros, eat that sh*t”.

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