NEW YORK, April 8, 2019 /PRNewswire/ -- Joe Weider's Olympia Fitness & Performance Weekend, the fitness industry's showcase event, is enjoying significant momentum thus far in 2019 with a flurry of new sponsorship commitments and revenue opportunities. Gold level VIP Packages have already sold out and individual tickets have just gone on sale for the September 12-15th Las Vegas event.
American Media, LLC Chairman & CEO David J. Pecker explains, "Under the direction of our new Chief Olympia Officer Dan Solomon, the production team is full speed ahead. And with a total prize purse of nearly $1.5 million, including $400,000 to the Mr. Olympia champion, the 2019 Olympia competition is the most lucrative competition in the category, by a wide margin. I'm also excited to share that plans are currently in the works to increase prize money for the women's events to an all-time high."
Mr. Solomon added that his focus is on elevating the overall fan experience. "The Olympia Expo, a central part of the weekend, has emerged as a destination for the most innovative and respected health and fitness companies to showcase their products," he said. Held at the Las Vegas Convention Center, this year's expo will welcome an even broader cross-section of the global fitness movement. American Media's newsstand presence and digital media properties, with an audience reach of more than 120 million, are positioning this year's Olympia to be the most heavily promoted fitness event of all time.
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The 2019 Olympia Weekend has a new event producer – Getbig Headlines